Strategic Branding
Professional brand strategy services
Our strategic branding service can help you create a brand image capable of connecting with potential customers in your market. It is mainly defined by providing recognizable elements and the necessary coherence to a company, offering it an identity, an experience, a personality to position itself in a unique and differentiated way with respect to other companies in your segment.
Who are you?
Is it remarkable?
How are you?
A strategic branding plan
WHY SHOULD YOUR COMPANY DO BRANDING?
- You present yourself to your customers in a much more transparent and personal way. Easier to remember and, therefore, to buy.
- You build customer loyalty and open up possibilities for new sales.
- Your brand becomes valuable. It ceases to be a mere business structure, it acquires several dimensions.
- It allows your prices to increase. You no longer sell only your product, you sell the value of a brand that you have positioned with your target.
- You save time and go in a straight line: Knowing who you are will make you take more steps forward avoiding disparate communications in various directions.
¿Cómo definiremos tu branding corporativo?
What do our branding strategy services offer you? How is a brand identity really generated? These would be the main pillars of our work as a branding agency in Madrid.
CORPORATE IDENTITY DESIGN
As you know, having a logo is not having a brand, but it is the first brick. The “logo” is the minimum visual identity of your brand. The minimum visual expression of what you want to transmit. It is especially complicated to develop, mainly because its mission is to synthesize a large number of elements. And it must be, at the same time, visual, effective and simple. It has to bring together the aesthetic part with the content you are trying to convey.
Your brand may not even need a “logo”. We design a series of attractive visual assets that your product or service needs.
- Visual identity development
- Creative conceptualization
- Brand Positioning strategy
- Identified with tiers or segments
- Graphic concept or theme
- Verbal Identity
- Brand Storytelling
- Graphic and photographic principles
- Color Strategy
- Entry point strategy
- Typographic Style Definition
- Communication Tone
The Brand Plan
It is made up of the creatives, the colors or the graphic and visual elements to be used, as well as a slogan or a phrase that synthesizes or presents your brand. Here we would enter more into the field of details or more specific elements and how we have to work them.
These are some of the steps we offer you in the creation of your brand image. Think that these are elements or pieces that will fit into anything else you do, for example:
In traditional advertising. From pamphlets to radio and TV ads or press.
In online advertising. These are things that will help you populate your website and give a visual and written sense to your communication.
Corporate elements. From letters to circulars, advertising offers and others.
Having a good logo or an effective brand name can help you, and a lot, to expand your potential range of customers and, therefore, increase your sales.
The Branding Strategy for your Business you were looking for
We define Brand Equity as those values that your brand should contain from several points of view: from the sensory (how it should look, look, feel, even smell or feel, who it is and who it is NOT). The other point of view is the commercial one, we use it to generate more sales thanks to its notoriety, and the capacity it will have to be understood, recognized and adopted by its potential consumers.
We love everything that has to do with our favorite brands. Those that with their branding strategy have managed to conquer our logic and emotion. Branding sells, convinces and builds loyalty, about 65% of customers prefer to buy new products from consistent and solid brands, than to buy a new product from a new brand that is not so well known just because it is a brand that convinces them and that they feel identified with. Brands create tribes and Brand Lovers
MOST RECENT BRANDING PROJECTS
ENZO HAIR BOUTIQUE
SILICAT
SHAMBI
FRESH SALAMMMI
PETSANA
CANAL ISABEL II
FERMAD VIVE CONTIGO
ATMOSPHERE
SOCIAL MEDIA
FRESH MEDITERRANEAN
DOG#1
PLUGSPOT
ROCKIN’ MAD
VIVE ENERGÍA
JOMA SPORTS
DOG#1
DISFRUTY SNACKS
FRESH MEDITERRANEAN
LE PETIT PALÜ
YOLIVA
SMART BATTS
SALADIER
VERY MERRY BERRY
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